Brand Identity And Packaging For Yoshi Matcha Liqueur

Saint-Urbain developed the full brand identity, packaging, and storytelling for Yoshi, the world’s first premium matcha liqueur. The design merges Japanese heritage with contemporary nightlife energy, creating a bold yet refined presence that bridges Tokyo and New York. A striking green bottle, hand-drawn wordmark, and ceremonial spiral symbol define this modern ritual for a new kind of drinker.