Illustrator
It was very satisfying because the art director respected and encouraged me to stick to my usual style. It was a happy marriage of worlds and a true collaboration.
Being an illustrator is often a solitary job, so I’m grateful to have had the opportunity to be part of such a great team.
There were only five of us in the creative team, and it was really great to work with people who were so skilled in their fields.
Accidents happen, and that's what makes lithography so charming; you have to deal with the motions of randomness and the unexpected.
I find it quite radical compared to what you might expect from a luxury brand.
The article profiles Paris-based illustrator Linda Merad and her recent collaborations with Hermès, including the 2026 'Venture Beyond' campaign. Known for her whimsical, anthropomorphic characters, Merad brought her lithographic style to life through illustrations and animations created with animator Quentin Klein. The project extended across Hermès’ Instagram and website, showcasing her poetic visual universe.
Paris-based illustrator Linda Merad collaborated with Hermès on its 2025 'Venture Beyond' campaign, transforming the brand’s theme into a surreal underwater world. Using her lithographic style, she created illustrations and animations featuring whimsical sea creatures and Hermès products. The project expanded from an Instagram commission into a full digital campaign, developed with a small creative team.
The article profiles Dutch illustrator Hanneke Rozemuller, whose editorial work explores themes of psychology, philosophy, and the surreal. Drawing inspiration from Push Pin Studios and artists like Milton Glaser and Seymour Chwast, her dreamlike, textural illustrations use blue tones to evoke introspection and emotional depth.
The Brand Identity features Studio Elana Schlenker’s ongoing collaboration with Usonia Wine, a low-intervention winery from the Finger Lakes. The project explores expressive, maximalist label designs that merge vernacular typography with playful illustration, evolving each year through collaborations with different illustrators. The result is a dynamic, ever-changing visual identity that reflects both the brand’s experimental spirit and its regional roots.