Joe Zadeh
Author, Writer
Articles & interviews3
- "AI Fails to Accelerate Creative Work, Raises Productivity Paradox"
Written by Joe Zadeh for It’s Nice That’s Light and Shade series, this feature explores the paradox of AI in creative work. While AI tools promise to save time and boost productivity, creatives like Sanchit Sawaria and James Bridle argue that they instead increase expectations and workloads, leaving little room for reflection or rest.
- Exploring AI's Impact on Creative Industries
The article introduces 'Light and Shade', a new editorial series by It’s Nice That exploring the complex relationship between AI and creativity. Written by Liz Gorny, it examines how AI is reshaping creative work, addressing issues like jobs, ownership, environmental impact, productivity, and homogenisation. The piece features insights from designers, technologists, and artists reflecting on both the opportunities and risks of AI in the creative industry.
- Exploring the Decline of Brand Mascots in 2024
The article explores the decline of brand mascots in contemporary branding, examining why companies are moving toward minimalist and abstract identities. Through insights from designers at Frontify, Studio Lob, and Cherry Bomb, it discusses how mascots can still offer emotional connection and memorability when used thoughtfully. The piece reflects on cultural shifts, digital constraints, and the risks and rewards of character-led branding.