Javier Rosant

Articles & interviews

• Saint-Urbain rebrands Digs Dog Care with hospitality-style system

  The Brand Identity · Apr 6, 2026

  Saint-Urbain rebranded Digs Dog Care, formerly Better Than Home, into a hospitality-inspired national brand system. The rebrand unifies diverse local operators under a cohesive identity featuring a custom abstract dog icon, bold color palette, and modular shape system. The design balances professionalism and warmth, supporting scalability across packaging, signage, and digital platforms.

  Saint-UrbainDigs Dog Carebranding
• Saint-Urbain creates the identity for the first premium matcha liqueur

  The Brand Identity · Dec 19, 2025

  Saint-Urbain developed the full brand identity for Yoshi, the first premium matcha liqueur, blending Japanese tea ceremony traditions with contemporary nightlife culture. The project includes strategy, packaging, motion, and copywriting, featuring a hand-drawn wordmark, spiral symbol, and modern typographic system. The design balances ritual and energy, positioning Yoshi as a new category in the spirits market.

  Saint-UrbainYoshibranding
• Saint-Urbain serves vintage charm for Novak Djokovic’s Cob Foods brand

  The Brand Identity · Dec 4, 2025

  Saint-Urbain created a nostalgic yet modern brand identity for Cob Foods, a sorghum-based snack brand founded by Jessica Davidoff and backed by Novak Djokovic. The design draws from 1970s kitchen culture, using sunny colors, playful patterns, and a custom condensed wordmark to evoke warmth and joy. The project redefines 'better-for-you' branding by emphasizing optimism and indulgence rather than restraint.

  Saint-Urbain2nd Nature StudioCob Foodsbranding