Designer · Type Designer
Uppercase is a bit like a poker face. It projects authority and urgency, but keeps you at a distance. Lowercase carries more personality and humanity because it developed from handwriting, it’s a much more natural and humanistic way of communicating.
Doug Wilson traces the convention of reading ALL CAPS as shouting from documented nineteenth-century newspaper usage through telegrams, public notices, and early internet culture. The article argues that habitual uppercase use has diluted its authority and encouraged lowercase typography as a signal of authenticity and vulnerability. It also introduces Bristol type and lettering designer Jamie Clarke's attempt to create an impactful uppercase display font with a more conversational, human tone.
Creative Boom’s 'Hotlist 2025' highlights 25 of the most admired graphic designers worldwide, as voted by their peers. The article profiles leading figures such as Jessica Walsh, Felix Pfäffli, Emily Oberman, and others, showcasing their influence, studios, and creative philosophies. It serves as an inspirational roundup of current design talent shaping global visual culture.