Founder · Creative Director
As with most designers, the studio was where we did our best thinking.
The goal is to create the best conditions for great work, wherever that may be.
What if we chose spaces for their ability to contribute to the work, rather than just accommodate it?
It’s natural to want to create something that’s yours.
We explored the original project and created a language with unique messages. It was a simple, sustainable and cost-effective solution, this way Fussy didn’t have to go through a whole new round of production.
There was a need to pair Franklin Gothic ITC with a very characterful typeface that’s quirky and youthful to embody Fussy’s voice.
This allowed us to develop a bold and playful system which uses the display type to emphasise the idea of Fussy spreading the word.
In this POV column for It’s Nice That, Two Times Elliott founder James Horwitz reflects on the closure of the studio’s permanent space and explores a new, more flexible model of working. He proposes a residency-based approach that adapts to each project’s needs, prioritizing intentional collaboration and creative conditions over fixed locations. The piece examines how design studios might evolve beyond traditional physical spaces to support creativity in a hybrid era.
The article explores the growing trend of design studios launching their own brands, featuring insights from Nihilo, Whitman Emorson, Paleworks, and Two Times Elliott. Each studio discusses their motivations for moving beyond client work into entrepreneurship, citing creative control, long-term involvement, and the desire to apply their branding expertise to their own ventures. The piece highlights how this shift reflects a broader evolution in the design industry toward brand ownership and creative autonomy.
The Brand Identity’s feature 'Rules, Relations & Reasons' concludes The A Paper series with a manifesto for the graphic design industry. In partnership with Antalis Creative Power, the article invites James Horwitz, Yah-Leng Yu, Jesse Reed, and Morgane VanTorre to each propose a guiding 'rule' for designers, accompanied by downloadable wallpapers. The discussion explores client relationships, mental health, originality, and creative awareness within the design process.
London-based studio Two Times Elliott created a bold and playful identity for sustainable deodorant brand Fussy, inspired by the graphic language of stickers. The design uses Franklin Gothic and Amen Display Italic to balance legibility with expressive character, reflecting the brand’s candid and activist tone. The identity embraces sustainability and simplicity while maintaining a contemporary, youthful energy.
This interview with designer Marion Bisserier of Two Times Elliott explores her journey through various European studios, her passion for type design, and her reflections on collaboration and learning. She discusses her self-initiated 'Good Girl' typeface project addressing female underrepresentation in design, and her belief in proactive creativity and balanced work habits.