James Horwitz
Founder · Creative Director
Studios:Two Times Elliott
Quotes
“As with most designers, the studio was where we did our best thinking.”
“The goal is to create the best conditions for great work, wherever that may be.”
“What if we chose spaces for their ability to contribute to the work, rather than just accommodate it?”
“It’s natural to want to create something that’s yours.”
“We explored the original project and created a language with unique messages. It was a simple, sustainable and cost-effective solution, this way Fussy didn’t have to go through a whole new round of production.”
“There was a need to pair Franklin Gothic ITC with a very characterful typeface that’s quirky and youthful to embody Fussy’s voice.”
“This allowed us to develop a bold and playful system which uses the display type to emphasise the idea of Fussy spreading the word.”