The wayfinding and signage needed to feel ‘on brand’ but we were also keen that the District didn’t feel overly branded.
One of the key characteristics of the Design District is the varied architecture, so we created a set of symbols featuring each building.
We were lucky in this instance that the Design District team really wanted to do something that felt unusual and fitting of a scheme where all the tenants are creative.
the terrazzo became a coloured epoxy resin with shards of acrylic and aluminium.
Durability is another important factor.
BP&O features DutchScot’s brand identity for FitzJohn’s, a luxury over-60s apartment development in Hampstead. The design draws inspiration from the area’s creative heritage, using expressive typography, vibrant colors, and abstract compositions to evoke a modern yet nostalgic feel. Collaborations with illustrator Emily Robertson and photographer Carol Sachs add warmth and lifestyle appeal to the brand.
London-based studio DutchScot created a distinctive brand identity for Fitzjohn’s, a luxury apartment complex in Hampstead. Drawing inspiration from the building’s unique architecture and the area’s artistic heritage, the identity uses expressive typography, geometric compositions, and a rich color palette to convey both sophistication and eccentricity. The project balances approachability with luxury, reflecting the creative spirit of its location.
London-based consultancy DutchScot created a playful exterior and interior wayfinding system for North Greenwich's Design District, a creative-workspace cluster comprising 16 architecturally varied buildings. Building on an identity by Magpie Studio and Socio, the system uses Mabry, vibrant colours, building-specific icons and three-dimensional material models, produced with technical signage specialist Standard8.
The Brand Identity interviews London-based design studio DutchScot about the creation of their new website, exploring their collaborative process, design philosophy, and how they adapted during lockdown. The founders discuss balancing creativity with practicality, the challenges of self-initiated work, and their commitment to variety and originality in design.