In their own words
From the outset, the client wanted an identity that was timeless, not trendy.
The brand was rooted in equal parts research and whimsy.
Having such an evocative name to work with also gave us licence to play with convention throughout the project.
Slightly calligraphic forms drift off and become looser at points within each composition.
The three animals [a lamb, swan and bull] were chosen as they’re recurring symbols within dreams.
The wayfinding and signage needed to feel ‘on brand’ but we were also keen that the District didn’t feel overly branded.
One of the key characteristics of the Design District is the varied architecture, so we created a set of symbols featuring each building.
We were lucky in this instance that the Design District team really wanted to do something that felt unusual and fitting of a scheme where all the tenants are creative.
the terrazzo became a coloured epoxy resin with shards of acrylic and aluminium.
Durability is another important factor.
Articles & interviews5
- DutchScot creates dreamlike identity for Brooklyn’s Bar Rêve
London-based studio DutchScot created a dreamlike identity for Bar Rêve, a new Belle Époque-inspired cocktail bar in Brooklyn. The branding combines a surreal animated calligraphic wordmark, Joan Miró-referencing colours, and sparse in-house illustrations of a lamb, swan and bull drawn from dream symbolism. The website extends the concept through an upward-floating navigation interaction, while the bar's 222 address becomes Zzz's across the identity.
- New Brand Identity for Fitzjohn's by DutchScot
BP&O features DutchScot’s brand identity for FitzJohn’s, a luxury over-60s apartment development in Hampstead. The design draws inspiration from the area’s creative heritage, using expressive typography, vibrant colors, and abstract compositions to evoke a modern yet nostalgic feel. Collaborations with illustrator Emily Robertson and photographer Carol Sachs add warmth and lifestyle appeal to the brand.
- DutchScot’s wonky identity for Fitzjohn’s embraces the eccentricity of its location and legacy