Isabel Martínez (Isabelita Virtual)
Creative Director
Articles & interviews3
- How LABASAD is preparing creatives for an AI-powered future
Creative Boom’s feature explores how LABASAD, the Barcelona School of Arts and Design, is integrating AI across its online master's programmes to prepare creatives for an AI-driven future. The article highlights the Online Master's in Generative Artificial Intelligence for Creatives, directed by Isabel Martinez, and showcases student Lizzie Van Wassenhoven’s AI-generated fashion film project. LABASAD’s approach emphasizes critical thinking and creative direction over tool mastery.
- How LABASAD is preparing creatives for an AI-powered future
Creative Boom’s article explores how LABASAD, the Barcelona School of Arts and Design, is integrating AI across its master's programmes to prepare creatives for an AI-driven future. It highlights the Online Master's in Generative Artificial Intelligence for Creatives, featuring insights from instructors and students like Lizzie Van Wassenhoven, who use AI tools such as Sora and ChatGPT in their creative processes. The piece emphasizes critical thinking, ethical awareness, and creative leadership in the age of AI.
- "LABASAD Introduces Master’s Program for Creative AI Application"
LABASAD, the Barcelona School of Arts & Design, has launched a new Online Master’s in Generative Artificial Intelligence for Creatives. The programme, directed by Isabel Martínez (Isabelita Virtual), aims to teach creatives how to use AI critically and ethically while enhancing their artistic voice. The course combines technical training with conceptual and ethical reflection, featuring instructors active in the global AI and art community.