Iain Tait
Founder
Articles & interviews2
- Creative careers face junior hiring squeeze
This Creative Lives in Progress-led feature gathers perspectives from 25 industry figures and three emerging creatives on the sharp decline in junior creative roles. Contributors attribute the squeeze to Covid, financial instability and generative AI, while arguing that junior hiring will eventually recover in more hybrid and non-linear forms. The article stresses judgement, writing, curiosity and self-initiated making as vital skills for people entering the industry.
- Article criticises corporate football club rebrands
Art director and Newcastle United supporter Will Knight argues that corporate rebrand logic is stripping football club identities of the eccentricity, heritage and emotional meaning valued by fans. Using Newcastle, Everton, Atlético Madrid and Ajax as examples, he critiques the incremental simplification of crests for versatility and digital use, and argues that awkward historical details can be a brand's greatest asset.