I feel as if posters are a staple piece for designers. They’re a nice tidy frame where you can push and play with all the fundamentals – type, hierarchy, image, colour, composition.
I wanted to reduce as much noise as possible when showcasing each individual poster, and use that as an opportunity to go bolder on the sections that might have otherwise been less interesting.
It was always important for the book to be able to lay flat, so each poster could be exhibited clearly.
Optically kerning a typeface is always the best way.
I have a long list of ideas for typefaces, and the list is always growing.
I’m excited to carry on expanding the Frost library.
Six collaborated with type foundry Frost to create a bespoke typographic system for cycling brand Rapha, re-establishing its voice through six interconnected typefaces. The project aimed to balance heritage and modernity, giving Rapha a flexible, system-led identity that works across editorial, digital, and performance contexts. The collaboration reflects a deep integration between brand and type design, emphasizing clarity and longevity over style-driven expression.
The Brand Identity features OFFCUTS’ latest publication, Poster Archive 200 (PA200), a carefully designed book by Harrison Marshall that preserves 200 experimental posters from designers worldwide. The project emphasizes minimal typography, vibrant accents, and tactile materials to celebrate the ephemeral art of poster design. Collaborating with Northend and G . F Smith, the book showcases thoughtful craftsmanship and interviews with notable designers.
The Brand Identity interviews Harrison Marshall, founder of UK-based type foundry Frost, about the growth of his studio, the process of releasing typefaces, and the development of Frost’s new website. Marshall discusses his design philosophy, the challenges of type design, and recent collaborations including a custom typeface for retailer Next. The conversation highlights Frost’s evolving library and its collaborations with leading design studios.