Franki is trying to solve a very human problem: how to spend more of your time doing things you genuinely enjoy. The opportunity was to make that utility feel joyful rather than transactional. 'Make time dance' gave the brand a clear strategic role, but also an emotional one. Franki helps people find their own beat, then invites them to share it with everyone else.
The goal with LCP was to frame the league not just as a competition, but as a cultural force. The energy and sentiment captured in the idea 'What We're Made Of' is a fitting platform.
Koto has rebranded Franki, a social restaurant-discovery and rewards app founded in Austin, around the strategic platform “make time dance”. The identity uses a warm yellow palette, Diatype Rounded, a flexible character-like symbol, energetic motion and candid photography to position Franki as a joyful, community-led alternative to restaurant discovery platforms.
Koto’s Sydney studio has developed a new brand identity for Riot Games’ League of Legends Championship Pacific (LCP), uniting the APAC region under a single esports banner. The identity features a custom variable typeface, dynamic motion system, and modular design inspired by gameplay, celebrating regional pride and fan culture. The project positions LCP as both a competition and a cultural movement within global esports.