Dr Chrystle Cu
Founder · Dentist
Articles & interviews
- New Branding & Packaging for Cocolab by Wedge
BP&O features Wedge’s rebrand of Cocofloss into Cocolab, a bold repositioning that reframes oral care as beauty care. The new identity combines confident typography, expressive color, and editorial-style photography to create a joyful, design-led brand system. The project expands the brand’s scope beyond floss into a broader 'Smile Care System' with a flexible, future-facing identity.
- Wedge’s Cocolab rebrand brings joy and dopamine to dental care
The Brand Identity features Wedge’s rebrand of Cocofloss into Cocolab, a joyful and design-forward oral care brand. The Montreal and LA-based studio developed a vibrant visual identity, packaging system, and positioning centered on pleasure and emotional engagement rather than clinical cues. The rebrand introduces a colourful, beauty-inspired system that redefines dental care as a lifestyle experience.