Should we do it at all?
Choose the future you want to contribute to before you choose the design or message.
Decide what behaviour you want to see more of in the world before you decide what to design or say.
Creative Boom’s interview with David Johnston, founder of Accept & Proceed, explores his new philosophical framework 'Signalism', which challenges creatives to question the ethical and societal impact of their work. Johnston argues that design shapes reality and urges designers to ask 'Should we do it at all?' before starting any project. The piece delves into the origins, implications, and educational applications of Signalism across both classrooms and boardrooms.
Creative Boom’s 2026 roundup highlights 15 design studios that the creative community most admires, based on its annual State of Creativity survey. The article features a mix of established and emerging studios such as OK-RM, Zak Group, Porto Rocha, Hey Studio, and Accept & Proceed, showcasing their distinctive approaches and recent projects across branding, culture, and design innovation.