Claudine Eriksson

Designer · Art Director

4 articles · May 2017Nov 2025

Studios:W—E StudioW–E StudioW—E studioPentagram

Quotes

  • Jo told me that she had always wanted to make a children’s book, and that she already had a rough draft!
  • Haein bridges retro and contemporary, and her intentional ambiguity leaves a lot up to the imagination, she trusts the reader to complete the story.
  • The tension and rhythm when setting the narrative of a print object have been our inspiration, while embracing the opportunities that technology brings.
  • The website is intended to be a digital experience that is comparable with that of a printed publication, but that utilises all possibilities provided on a screen – such as motion, sound, and animation.

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