In their own words
Jo told me that she had always wanted to make a children’s book, and that she already had a rough draft!
Haein bridges retro and contemporary, and her intentional ambiguity leaves a lot up to the imagination, she trusts the reader to complete the story.
The tension and rhythm when setting the narrative of a print object have been our inspiration, while embracing the opportunities that technology brings.
The website is intended to be a digital experience that is comparable with that of a printed publication, but that utilises all possibilities provided on a screen – such as motion, sound, and animation.
Articles & interviews
- Midwife, Wha?! is the heartwarming picture book that’s letting kids in on life’s early beginnings
The article profiles 'Midwife, Wha?!', a children’s picture book designed by W—E Studio, written by midwife Jo Zasloff, and illustrated by Haein Kim. The book celebrates pregnancy and birth through inclusive storytelling and vibrant hand-drawn illustrations. It highlights the collaboration between designer Claudine Eriksson and her friend Jo Zasloff, aiming to fill a gap in children’s literature about midwifery.
- W-E Studio Creates Print-Like Digital Design for Aaino Magazine
W–E Studio collaborated with Decimal Studios to create a digital design system for Aaino, an online magazine founded by Kristin Müller. The project translates the tactility and rhythm of print into a digital experience using motion, sound, and animation. The identity employs Dinamo’s Arizona typeface and a flexible, gallery-like layout to evoke the elegance of print within a responsive web environment.
- W—E Studio and Decimal Launch Superior Magazine-Style Platform for Aaino