Bob Noorda
Designer
Articles & interviews2
- Sergio Membrillas expands practice into art direction
Illustrator Sergio Membrillas discusses formally expanding his practice into art direction, supported by a new dedicated section on his website. Drawing on his original training in art direction, he combines graphic design, creative direction and illustration across identities and editorial work, including projects for haircare brand Rulls and kitchen cabinet company Poalgi.
- AGIP by Unimark International, 1971
The article explores Unimark International’s 1971 rebrand of Italian oil company AGIP, led by designer Bob Noorda. It details how the project refined the iconic six-legged dog logo, introduced a new logotype and typeface, and established a comprehensive corporate identity system spanning signage, packaging, and uniforms. The piece situates the work within Italy’s postwar economic optimism and traces its evolution through later updates in the 1980s and 1990s.