Ceo
We wanted to evoke the confidence and character of classic newspaper headlines, but we also needed something that could work seamlessly across all of our channels.
The goal of Newspaper Club was to break down those barriers and open up newspaper printing to a wider audience – whether that be printing one copy of something or thousands.
We wanted to develop a typeface that really drew on our newspaper heritage while remaining forward-looking and modern. We’ve worked on our design and branding with D8 for over 10 years, so the launch of abcD8 felt like perfect timing for us to develop our relationship further.
Newspaper Club partnered with D8’s new type studio abcD8 to create NC HEADLINE, a bespoke all-caps variable typeface inspired by tabloid newspaper design. The project marks abcD8’s launch and introduces a new ownership model where clients fully own their typefaces without ongoing licence fees. The typeface debuts at Birmingham Design Festival alongside a printed specimen and short film documenting its creation.
The Brand Identity’s feature by Ritupriya Basu spotlights Newspaper Club’s enduring influence in reviving print culture since 2009. Through five diverse projects—from Dishoom’s Bombay-inspired zine to Cubitts’ journal and Craig Ward’s AI-driven photo essay—the article demonstrates how the studio empowers creatives and brands to explore tactile, expressive print formats. It celebrates the resurgence of print as a medium of storytelling, activism, and craft.
PRINT Magazine reports that Newspaper Club has launched a custom typeface, NC HEADLINE, created in collaboration with type foundry abcD8. The design draws inspiration from historic newspaper typography, using archival research from the St Bride Foundation to balance heritage with modern flexibility. The variable font family debuts alongside a printed specimen and short film celebrating the collaboration.