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Instead of treating the building like a blank slate, Love & War’s identity embraces its history, proving that adaptive reuse works best when it remembers where it came from.
PRINT Magazine’s Type Tuesday feature by Deb Aldrich spotlights TCA Ethera, a new Art Nouveau-inspired typeface from Thecoa Foundry, created by Vietnamese designers Quang Khải and Minh Hoàn. Drawing from Rococo influences and natural motifs like gladiolus flowers, Ethera blends theatrical ornamentation with organic letterforms. The article celebrates its expressive, decorative qualities and the designers’ playful, pop-culture-driven approach to type design.
PRINT Magazine’s Type Tuesday column by Deb Aldrich revisits standout type design honorees from past PRINT Awards, highlighting influential typefaces and designers from 2012 through 2025. The article celebrates works like Operator Mono, Classic Grotesque, Ferrofluid Type, and Rosalie, emphasizing the evolution and enduring impact of type design. It underscores typography’s role as both an invisible infrastructure and expressive art form.
PRINT Magazine’s article by Deb Aldrich spotlights Eat Marketing’s rebrand for Stokes Coffee, a 124-year-old UK roaster. The new identity, centered on 'The Stokes People'—illustrated characters inspired by real staff and family—injects warmth and authenticity into the brand. The project balances heritage and modernization, turning the company’s human story into a flexible, personality-rich design system.
PRINT Magazine’s Type Tuesday feature spotlights Tuig, a new variable display typeface by Lausanne-based designer Guillaume Berry of Marmite Defontes. The typeface embraces imperfection and expressive, wobbly letterforms as a counterpoint to overly polished, AI-driven design trends. The article highlights the foundry’s playful yet meticulous approach to type design and its philosophy of 'Serious Fun.'
PRINT Magazine’s Type Tuesday feature highlights Calenza, a new typeface by Olivier Gourvat of Mostardesign Type Foundry, inspired by Valencia’s historic blue ceramic street signs. The article explores how Gourvat studied the city’s typographic heritage to create a family that balances historical character with modern functionality. Calenza includes condensed, compressed, and poster styles that reflect the organic variations of the original signage.
PRINT Magazine reports on the transformation of the historic Lord & Taylor building on Fifth Avenue into Shaver Hall, a new food hall named after former Lord & Taylor president Dorothy Shaver. Boutique consultancy Love & War created the brand identity, which honors the building’s legacy while introducing a modern culinary and cultural destination. The project exemplifies adaptive reuse and heritage-driven design in New York City’s evolving retail landscape.
PRINT Magazine’s Type Tuesday feature by Deb Aldrich spotlights ‘Detail,’ a new rounded typeface family from PSTL, the digital type foundry of pprwrk studio founded by Mark Caneso. The article praises the typeface’s subtle curves, balanced personality, and restrained charm that make it both friendly and expressive. It highlights how Detail’s nuanced design choices create a playful yet professional tone.
PRINT Magazine reports that Newspaper Club has launched a custom typeface, NC HEADLINE, created in collaboration with type foundry abcD8. The design draws inspiration from historic newspaper typography, using archival research from the St Bride Foundation to balance heritage with modern flexibility. The variable font family debuts alongside a printed specimen and short film celebrating the collaboration.
PRINT Magazine’s Type Tuesday feature by Deb Aldrich spotlights In-House International’s new typeface, Serrucho, designed by Alexander Wright. The article explores how the jagged, handmade aesthetic of Serrucho reflects a broader design trend toward imperfection and authenticity in an AI-driven era. The typeface balances raw energy with functional precision, making it ideal for expressive branding and cultural work.
PRINT Magazine’s Type Tuesday feature by Deb Aldrich spotlights Boxal, a new typeface from The Northern Block designed by Jonathan Hill. Inspired by 1980s arcade typography, Boxal modernizes pixel-based letterforms with proportional spacing and multiple stylistic variations. The article celebrates its balance of nostalgia and contemporary refinement, positioning it as a flexible toolkit for designers revisiting early digital aesthetics.
The article by Deb Aldrich explores designer Ronnie Alley’s graduate thesis project 'Machine Gaze', which examines how generative AI interprets and reconstructs human identity. Through four studies, Alley reveals how AI systems replicate and amplify cultural biases, reducing complex identities into simplified or stereotyped forms. The piece argues that designers must remain critical and intentional when using AI tools to avoid surrendering creative and ethical control.