Anna Marar
Author · Other
3 articles · Apr 2023 — Feb 2024
Articles & interviews
- Branding & Packaging for Pirkkalan by Werklig
BP&O · Feb 1, 2024
BP&O features Werklig’s branding and packaging design for Pirkkalan, a new own-brand range for K-Citymarket Pirkkala in Finland. The identity blends artisanal cues with supermarket accessibility, using minimal typography, muted colors, and the Sud typeface to evoke both heritage and modernity. The article discusses the balance between authenticity and commercial branding in this context.
- Philharmonie Luxembourg by NB Studio
BP&O · Nov 14, 2023
NB Studio created a generative, motion-responsive identity for Philharmonie Luxembourg that visually reacts to music using a custom tool built with Patrik Hübner. The design draws inspiration from the concert hall’s architectural columns and includes a vibrant color palette, Basel Grotesk typeface, and a playful children’s sub-brand developed with Rabbit Hole animation studio. The project aims to modernize the Philharmonie’s image and attract younger audiences while maintaining a strong connection to its physical space.
NB StudioRabbit HoleLandor & FitchPhilharmonie Luxembourgbranding - Graza Olive Oil by Gander
BP&O · Apr 6, 2023
BP&O’s article by Anna Marar reviews Gander’s branding for Graza, a Brooklyn-based olive oil brand founded by Andrew Benin. The identity combines playful illustrations, vibrant greens, and approachable copywriting to balance quality with accessibility. The squeezable plastic bottle design, while innovative, has sparked discussion around sustainability.