Allison Dobkin
Copywriter · Other
3 articles · Oct 2024 — Dec 2025
Quotes
“We were enchanted by the blue hour as a romantic transition in every day.”
Articles & interviews
- FORNER reimagines liquid fertiliser as lifestyle object for Bleume
The Brand Identity · Dec 11, 2025
Los Angeles-based studio FORNER developed the brand identity for Bleume, a new liquid fertiliser brand that repositions plant care as a lifestyle experience. Drawing inspiration from the 'blue hour,' the identity uses custom typography, refined packaging, and a serene colour palette to elevate the product beyond traditional gardening aesthetics. The design emphasises beauty, ritual, and emotional connection in everyday plant care.
FORNERBleumebranding - FORNER creates an identity that makes Palomino feel like home
The Brand Identity · Dec 4, 2025
Los Angeles-based studio FORNER developed a brand identity for Palomino, a Ventura venue that balances local warmth with refined sophistication. The design uses a trio of typefaces, a nature-inspired color palette, and tactile print finishes to express both community belonging and celebratory elegance. Through thoughtful typography, materials, and messaging, the identity captures Palomino’s dual role as a neighborhood gathering place and event destination.
FORNERPalominobranding - Nihilo’s intentional and layered identity for Ohmek captures the dynamic journey of personal growth
The Brand Identity · Oct 7, 2024
Ohio-based studio Nihilo rebranded Ohmek, a Brooklyn and upstate New York retreat centre, with a layered identity reflecting personal growth and transformation. The design embraces imperfection through glitch art, repetition, and distortion, aligning with Ohmek’s philosophy of 'beautiful ugliness.' Using the Inter typeface and a restrained palette, the identity captures depth through simplicity and spontaneity.