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• Koto Designs New Identity for League of Legends Pacific Championship

  Creative Boom · May 29, 2025

  Koto’s Sydney studio has developed a new brand identity for Riot Games’ League of Legends Championship Pacific (LCP), uniting the APAC region under a single esports banner. The identity features a custom variable typeface, dynamic motion system, and modular design inspired by gameplay, celebrating regional pride and fan culture. The project positions LCP as both a competition and a cultural movement within global esports.

  KotoRiot Gamesbranding
  Melissa Baillache