Self Modern — 1 case

Self Modern in the news

• "View Source Revamps Moonbeam Blockchain with Ethereal Identity"

  The Brand Identity · May 13, 2025

  View Source developed a new brand identity and UI for blockchain platform Moonbeam, embracing an ethereal concept inspired by 'moonlit photosynthesis.' The project combines AI-generated imagery, 3D animation by Studio Gamma, and a refined typographic system to create a distinctive, atmospheric digital experience. The rebrand moves away from typical web3 aesthetics, positioning Moonbeam as a mature and innovative platform.

  View SourceStudio GammaOB StudioMoonbeambranding
• SOMETHING ELSE’s Lauren Gallagher on embracing the new and adapting to life’s unexpected hurdles

  The Brand Identity · Aug 12, 2022 · Interview

  The Brand Identity interviews Chicago-based designer Lauren Gallagher, founder of SOMETHING ELSE, about launching her studio just before the pandemic, adapting to change, and the value of co-working environments. Gallagher reflects on her career path, lessons from working at Cards Against Humanity, and her evolving approach to creativity and independence.

  SOMETHING ELSECards Against HumanityQuiet EnjoymentCards Against Humanitybranding
• Play’s identity for Refactor Capital reflects the radical investment firm’s compassionate calling

  The Brand Identity · Mar 25, 2022

  San Francisco-based studio Play created a new brand identity for Californian investment firm Refactor Capital, reflecting its mission to reform traditional finance through sustainability and compassion. The identity combines a customised Fellix sans with Self Modern serif, geometric circular motifs, and an earthy 'Refactor Red' palette. The result is a warm, approachable system that balances trust and innovation.

  PlayRefactor Capitalbranding
• Studio Ghazaal Vojdani and Julia Novitch’s identity for the BSA celebrates the society’s variety, tactility and materiality

  The Brand Identity · Dec 9, 2020

  Studio Ghazaal Vojdani and Julia Novitch created a tactile, print-first identity for the Bibliographical Society of America, emphasizing materiality and the physicality of text. The rebrand uses Bretagne’s Self Modern typeface and a circular logotype to bridge the society’s scholarly heritage with a contemporary digital presence. The identity extends across print and digital applications, reflecting the BSA’s mission to celebrate the material text.

  Studio Ghazaal VojdaniBibliographical Society of America (BSA)branding
• Never Now produces an elegant typographic identity for small-batch Australian whisky Hillwood

  The Brand Identity · Jun 26, 2020

  Melbourne studio Never Now created a refined typographic identity and packaging for Hillwood, a small-batch Tasmanian whisky. The design features a custom serif wordmark, embossed monogram, and minimalist materials that reflect the purity and craftsmanship of the distillation process. The project emphasizes elegance, restraint, and a connection to the brand’s family heritage.

  Never NowBretagneDH-Z PhotographyHillwoodTamar Valley Distillerybranding