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SAA Series A in Use — 1 Real Brand Example | D1S1

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SAA Series A — 1 case

Used by Base Design

Set for Divine Farmer

Cases set in SAA Series A, as credited by the studios in their own writeups.

Divine Farmer

Divine Farmer by Base Design

Brand Identity And Naming For A Californian Wellness Company

Health, Medicine

SAA Series A in the news

Jesús López creates retro desert identity for CHAMP hotel
The Brand Identity · Mar 4, 2024
Sonora-based designer Jesús López created a retro, desert-informed identity for CHAMP, a boutique hotel in Hermosillo, Mexico, whose name references local waltz composer Rodolfo Campodónico. The identity combines a modified Galey wordmark, supporting typefaces, deliberately imperfect print-like typography, muted desert colours, and textured imagery sourced in the spirit of old postcards and thrift-shop photographs.
CHAMPbranding
New Brand Identity for Divine Farmer by Base Design
BP&O · Jan 17, 2023
Base Design created the brand identity for Divine Farmer, a California-based wellness company founded by acupuncturist Polina Bowler. The identity draws on New Age iconography and 1960s–70s design references to communicate trust, spirituality, and natural wellness. The project includes naming, packaging, and digital design, uniting storytelling and holistic themes for a post-pandemic wellness audience.
Base Design Divine FarmerEast Meets Westbranding
Emily Gosling