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Plaak — 3 cases
Used by Dumbar, Parker, Porto Rocha
Cases set in Plaak, as credited by the studios in their own writeups.
Used by Dumbar, Parker, Porto Rocha
Cases set in Plaak, as credited by the studios in their own writeups.
Seattle-based studio Parker created a new brand identity for Clutch Automotive, blending the nostalgic charm of traditional auto shops with a modern sensibility. The identity features a hand-rendered script logotype and the Plaak typeface, achieving a balance between mechanical precision and approachable warmth. The design reflects Clutch’s mission to modernize while preserving the local, independent spirit of automotive repair culture.