Used by 205TF, Dumbar, Parker, Porto Rocha
Set for 205TF, Clutch Automotive, Samba, Utah Jazz
Find design references using Plaak. Browse project images and studio credits, then follow each case to its source. Typeface names come from catalogued studio writeups; coverage is limited to projects with recorded credits.
BP&O features Parker Studio’s branding for Clutch Automotive, a Texas-based chain of modern auto shops that blend traditional garage culture with contemporary design. The identity includes a custom script logotype, Plaak typography, and metallic color accents, balancing heritage and modernity. Collaborative packaging with Katz Coffee extends the brand’s industrial yet approachable aesthetic.
Seattle-based studio Parker created a new brand identity for Clutch Automotive, blending the nostalgic charm of traditional auto shops with a modern sensibility. The identity features a hand-rendered script logotype and the Plaak typeface, achieving a balance between mechanical precision and approachable warmth. The design reflects Clutch’s mission to modernize while preserving the local, independent spirit of automotive repair culture.
