Brazilian design studio Polar, Ltda. created an intentionally evolving identity for P.A.C., an artisanal bakery in São Paulo in which two of the studio's founders are also partners. Fixed typographic anchors—Gronland and KTF Rublena—hold together a changing system of packaging, menus, uniforms, signage, ceramics and community-rooted illustrations by Beatriz Batisteli. Weekly receipt-printer menus make the bakery's changing offering feel like a series of ephemeral small publications.
Polar, Ltda.Studio Muhittin GüneşKyiv Type FoundryP.A.C.branding
BP&O features Foreign Policy’s brand identity for Singapore climbing gym Project Send. The design uses kinetic and variable typography to express flexibility, community, and the iterative nature of climbing. With typefaces KTF Rublena and Inter, and a vibrant yet balanced color palette, the identity translates the physical and mental aspects of climbing into a dynamic visual system.