Set for CBCo Brewing, Megafon, The Wool Pot
Find design references using GT Walsheim. Browse project images and studio credits, then follow each case to its source. Typeface names come from catalogued studio writeups; coverage is limited to projects with recorded credits.
This edition of The Edit highlights five identity projects by Husmee, Simple, Studio Alba, Tim Semple Studio and Ricardo d'Avila. Featured work includes Husmee's colourful modular redesign for Bilbao design school KUNSTHAL, Simple's landmark-led Rundle Mall rebrand, and typographic identities for Reconome, Lost Motel and LTDO.
Pentagram designed a new visual identity for New York fashion label Pyer Moss, founded by Kerby Jean-Raymond. The identity features a custom wordmark and symbol inspired by the designer’s work, using a modified version of GT Walsheim. The design reflects the brand’s personal and political approach to fashion.
BP&O features Blok’s new graphic identity for the Center for the Study of Political Graphics (CSPG), a nonprofit dedicated to preserving and promoting political posters. The identity uses bold typography, red and white color schemes, and material references like newsprint to echo the immediacy and grassroots nature of protest graphics. Richard Baird praises the design’s balance of simplicity and thoughtful detail, connecting it to the visual language of activism.
BP&O features Lotta Nieminen Studio’s branding for Maisonette, an American online retailer of luxury children’s goods. The identity balances playful scribbles with modern sophistication through a simple monolinear logo, geometric typography, and gold foil detailing. The project demonstrates a refined approach that merges childlike spontaneity with high-end design sensibilities.