Set for CBCo Brewing, Megafon, The Wool Pot
Cases set in GT Walsheim, as credited by the studios in their own writeups.
Pentagram designed a new visual identity for New York fashion label Pyer Moss, founded by Kerby Jean-Raymond. The identity features a custom wordmark and symbol inspired by the designer’s work, using a modified version of GT Walsheim. The design reflects the brand’s personal and political approach to fashion.
BP&O features Blok’s new graphic identity for the Center for the Study of Political Graphics (CSPG), a nonprofit dedicated to preserving and promoting political posters. The identity uses bold typography, red and white color schemes, and material references like newsprint to echo the immediacy and grassroots nature of protest graphics. Richard Baird praises the design’s balance of simplicity and thoughtful detail, connecting it to the visual language of activism.
BP&O features Lotta Nieminen Studio’s branding for Maisonette, an American online retailer of luxury children’s goods. The identity balances playful scribbles with modern sophistication through a simple monolinear logo, geometric typography, and gold foil detailing. The project demonstrates a refined approach that merges childlike spontaneity with high-end design sensibilities.