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• The Collected Works gives Sooki Sesame Oil a hand-drawn identity

  The Brand Identity · May 20, 2026

  The Collected Works created a hand-drawn brand identity for Sooki Sesame Oil, a Korean sesame oil brand founded by Joseph and Hannah Choi. The design centers on a character illustration of 'Sooki' and a playful cast of food icons, paired with a tactile label and a red, white, and blue palette referencing both Korean and American heritage. The identity balances warmth and modernity through illustration, typography, and material choices.

  The Collected WorksSooki Sesame Oilbranding
• New Logo & Branding for Sooki by The Collected Works

  BP&O · Apr 16, 2026

  BP&O’s Emily Gosling reviews The Collected Works’ branding for Sooki Foods, a new sesame oil brand inspired by Korean heritage. The identity combines playful mascot design with a refined color palette and tactile textures, balancing tradition and modernity. The project highlights TCW’s ability to create character-driven yet sophisticated packaging for a food startup.

  The Collected WorksSooki Foodsbranding
  Emily Gosling