The Brand Identity interviews Jeffrey Ludlow, founder of Point of Reference Studio, about his new book ‘A Sign Is...,’ which explores the cultural and historical significance of individual signs. The publication combines essays, photography, and illustrations to examine overlooked aspects of signage design. Ludlow discusses the conceptual, editorial, and visual development of the book, as well as his inspirations and research process.
The Brand Identity interviews Briton Smith about launching Family Type and its first release, the variable typeface Universal Sans. Smith discusses his transition from OMSE and OMSETYPE, the technical and creative challenges of designing a variable typeface, and his vision for the future of type design in digital and AR contexts.
