BP&O’s Emily Gosling reviews Creative Spark’s brand identity for Leo, a new hair rejuvenation brand founded by Jason and Joe Saks. The Manchester studio created a bold, confident identity using rich blue tones, Swiss Modernist typography, and playful cactus illustrations to destigmatize hair loss while maintaining discretion. The article praises the clarity and empathy of the design, though notes the brand’s male-centric tone could be clearer.
London and Bristol-based studio Monday Nights created the brand identity for CLUB, a mobile football game by Formation Games that merges live Premier League action with fantasy management. The identity uses a geometric design system, vibrant yet refined colour palette, and motion graphics to capture the emotional highs of football fandom. The project’s cohesive visual language helped CLUB become a top App Store hit with over 100,000 installs.
Monday NightsSignal Type FoundryFormation Gamesbranding
