LEO

News & interviews

• Creative Spark Creates Bold Identity for Hair Loss Brand Leo

  BP&O · Jun 9, 2026

  BP&O’s Emily Gosling reviews Creative Spark’s brand identity for Leo, a new hair rejuvenation brand founded by Jason and Joe Saks. The Manchester studio created a bold, confident identity using rich blue tones, Swiss Modernist typography, and playful cactus illustrations to destigmatize hair loss while maintaining discretion. The article praises the clarity and empathy of the design, though notes the brand’s male-centric tone could be clearer.

  Creative SparkLeoSaksbranding
  Emily Gosling
• LEO rebrands men’s hair loss with raw, relatable honesty

  Creative Boom · May 20, 2026

  Creative Spark has developed a bold new identity for LEO, a men’s hair loss subscription brand founded by the family behind Farjo-Saks. The branding rejects the glossy, aspirational tropes of the category in favor of raw photography, relatable tone, and honest messaging. The campaign aims to normalize conversations around hair loss and connect with men through authenticity and humor.

  Creative SparkLEOFarjo-Saksbranding