Saks Design Cases
1 case across 1 studio
News & interviews
- Creative Spark Creates Bold Identity for Hair Loss Brand Leo
BP&O · Jun 9, 2026
BP&O’s Emily Gosling reviews Creative Spark’s brand identity for Leo, a new hair rejuvenation brand founded by Jason and Joe Saks. The Manchester studio created a bold, confident identity using rich blue tones, Swiss Modernist typography, and playful cactus illustrations to destigmatize hair loss while maintaining discretion. The article praises the clarity and empathy of the design, though notes the brand’s male-centric tone could be clearer.