BP&O’s feature by Emily Gosling reviews Mucho’s rebrand for the Institute for Advanced Architecture of Catalonia (IAAC). The new identity, developed with Fil Studio and Metódica, uses a generative system, modular visuals, and sound design to reflect IAAC’s experimental ethos. While praised for its flexibility and conceptual strength, the article critiques the wordmark’s visual execution.
MuchoFil StudioMetódicaIAAC (Institute for Advanced Architecture of Catalonia)branding