Basetica — 1 case

Basetica in the news

• Wedge’s work for Canada Dry brings a respectful refresh to the ginger ale’s 130-year-old legacy

  The Brand Identity · Nov 22, 2022

  Wedge, a Montreal and Los Angeles-based design agency, delivered a respectful brand refresh for Canada Dry, honoring the beverage’s 130-year legacy. The project modernizes the brand’s packaging and identity while preserving its nostalgic elements through a custom wordmark and carefully chosen typefaces. The refreshed design enhances shelf recognition and evokes a sense of familiarity among consumers.

  WedgeCanada Drybranding
• Fieldwork Facility’s optimistic identity for Intermission makes time the hero of the coffee house

  The Brand Identity · Jun 10, 2022

  Fieldwork Facility created a time-inspired brand identity for London coffee roaster and café Intermission. The concept centers on the idea of 'time' as a hero, using an ellipsis logo, circular typography, and warm, optimistic visuals. Collaborations with illustrator Tomi Um and motion designer T.R. Bennett add character and depth to the brand’s storytelling.

  Fieldwork FacilityIntermissionbranding