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Alte Haas Grotesk in use - D1S1 Design Spotlight

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Alte Haas Grotesk — 2 cases

Used by Alter, Little Troop

Cases set in Alte Haas Grotesk, as credited by the studios in their own writeups.

Grumpy

Grumpy by Alter

Brand Identity And Packaging For Grumpy Coffee

Character, Emotion, Humor, Monotone, Photography

Rocco by Little Troop

Naming And Brand Identity For A Smart Fridge Startup

Appliance, Marketing, Packaging, Technology

Alte Haas Grotesk in the news

HEX Develops Typographic System for Maple's AI Voice Research
The Brand Identity · Sep 23, 2025
HEX developed a typographic and motion identity system for Maple’s voice AI research division, using ASCII-based animation to visualize sound and voice data. The project employs Alte Haas Grotesk and a striking International Klein Blue palette to balance technical sophistication with warmth and accessibility. The result is a dynamic, data-driven identity that reflects Maple’s innovative approach to AI and human interaction.
HEXMaplebranding