Used by Forth+Back
Cases set in Affairs, as credited by the studios in their own writeups.
The Brand Identity · Mar 31, 2026
The Phoney Club rebranded Belgian skincare brand CÎME with a visual identity inspired by the ‘soft gaze’ philosophy, reflecting Himalayan beauty and softness. The project refined the logo, introduced a blur-based packaging system, and used AI-generated imagery to express the brand’s origins and values. The rebrand balanced continuity with evolution, preserving CÎME’s signature illustrations while modernizing its visual and material language.
The Brand Identity · Nov 27, 2024
The Brand Identity features Justified Studio’s new brand identity for crypto-insurance brokerage Native. The London-based studio created a dynamic system centered on an intersecting ‘N’ symbolizing the meeting of traditional insurance and digital assets. The identity uses geometric forms, vibrant colors, and a trio of typefaces to convey innovation and confidence in the emerging crypto insurance space.
The Brand Identity · Nov 20, 2024
The Brand Identity’s biweekly roundup ‘The Edit’ highlights five creative projects, including Gijs Lammers’ community-focused identity for Flowerboy in Bali, Sasha Denisova’s typeface Kristolit, Zapiens’ vibrant branding for YOOY, Forth+Back’s refresh for Brother Films, and Kontrapunkt’s inclusive rebrand for F.C. København. The feature showcases global design talent across branding, typography, and packaging.
