Berlin sustainability consultancy and creative studio NEW STANDARD.S created the strategy, identity, website and content tools for Brandmelder, a German media project that critiques climate reporting. The new system uses a dot-grid visual language derived from Netzwerk Klimajournalismus’s logo, climate-stripe-derived blue-to-coral colours, and Dinamo typefaces to establish a credible, non-activist-facing editorial identity.
NEW STANDARD.SBrandmelderNetzwerk Klimajournalismus Deutschland e.V.branding
The article recaps a Nicer Tuesdays talk where Liz Gorny interviewed Johannes Breyer from Dinamo. They discussed the studio’s playful approach to type design, recent projects like Spotify Mix and Pelikan, and Dinamo’s evolution into a professional yet experimental foundry. The conversation highlighted the studio’s philosophy of treating fonts as creative playgrounds.
