Design cases by studio
- Brand Identity and Website Redesign for Windham–Campbell Prizes
- Pentagram developed a new identity and website for the Windham–Campbell Prizes, Yale University’s prestigious literary award. The design centers on punctuation marks as a metaphor for creating space for writers’ voices, with a dynamic motion system and evolving typographic elements that adapt each year. The refreshed digital platform simplifies navigation and integrates archives and festival content across all stages of the event.
- Literary, Evolving

- Brand Identity for Yale Engineering
- Pentagram developed a new brand strategy and visual identity for Yale Engineering that celebrates its culture of innovation and cross-disciplinary collaboration. The system centers on a forward-slash symbol representing connection and experimentation, supported by a generative design tool that produces dynamic imagery, custom typography, and motion. The identity unites technology and humanistic insight, positioning Yale Engineering as a forward-looking leader in education and applied science.
- Apparel, Device, Flyers, Magazine

- Identity for the Windham Campbell Prizes 2024
- Pentagram developed a refreshed identity for the Windham Campbell Prizes, Yale University’s annual literary awards. The design builds on the original bracket motif, introducing a dynamic system that amplifies and frames content across digital, print, and environmental applications, reflecting the diversity and vitality of contemporary literary voices.
- Signage

Designers behind the work
Designers and creative leads credited on Yale University projects in press coverage.