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TwelveLabs Design Cases | D1S1

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TwelveLabs

Design work for TwelveLabs, collected from the studios behind it.

Design case: 1
Studio: 1
Latest work added: Apr 2025

Brand Identity 1

Design cases Designers News & interviews

Design cases by studio

Pentagram (1)

Visual Identity and Website for an AI Video Company
Pentagram developed a new visual identity and digital experience for TwelveLabs, a pioneering AI company that enables machines to understand video like humans do. The design concept, built around the idea of 'video as volume', translates complex technology into a dynamic, multidimensional visual system that expresses intelligence, motion, and meaning.
Artificial Intelligence, Watch

Designers behind the work

Designers and creative leads credited on TwelveLabs projects in press coverage.

Luke Powellat Pentagram13

Jody Hudson-Powellat Pentagram12

News & interviews

Pentagram Designs Sleek Identity for AI Firm TwelveLabs
Creative Boom · Jun 5, 2025
Pentagram has created a refined new brand identity for AI video company TwelveLabs, led by Jody Hudson-Powell. The design translates the company’s complex technology into a clear, modular, and motion-driven system built around the concept of 'video as volume.' The result balances intelligence and warmth, making advanced AI accessible and human-centered.
Pentagram TwelveLabsbranding
Jody Hudson-Powell Abbey Bamford
New Logo & branding for TwelveLabs by Pentagram
BP&O · Apr 21, 2025
BP&O’s Richard Baird reviews Pentagram’s new brand identity for AI video company TwelveLabs. Designed by Jody Hudson-Powell and Luke Powell, the work uses gradients, motion, and 3D data blocks to express the company’s technology that ‘watches’ and understands video. The identity blends conceptual depth with visual dynamism, reflecting both technological sophistication and human creativity.
Pentagram TwelveLabsbranding
Jody Hudson-Powell Luke Powell Richard Baird