Subway Launches Giant Sandwich Sleeping Bag for Gen Z Festival ComfortCreative Boom · May 27, 2026
Subway has launched the 'Sleeping Bag-uette', a three-metre-long sleeping bag shaped like its Italian B.M.T. sandwich, aimed at Gen Z festivalgoers who prioritise comfort and rest. The campaign ties into research showing younger audiences prefer cosy, restful festival experiences. The novelty product will be available through a limited-time Instagram giveaway.