The Brand Identity interviews BUCK’s creative leaders Vincent Lammers and Camille Chu ahead of their talk at POV Budapest. They discuss BUCK’s 20-year evolution from a motion design studio to a global creative company expanding into branding, their approach to storytelling, and their perspective on staying culturally relevant. The conversation highlights BUCK’s adaptability, collaborative ethos, and excitement for sharing their 'outsider POV' at the festival.
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BP&O features Buck’s brand identity for Venezuelan sexual wellness startup Sense, created ahead of its North American launch. The design emphasizes playfulness and confidence through bold typography, organic shapes, and a vibrant seven-color palette. The packaging and identity aim to destigmatize sexual wellness products by presenting them with openness and aesthetic appeal.
