In their own words
Our philosophy was to start with feeling and let function follow.
Turning 20 is a huge milestone for any company, especially a creative studio.
It’s important to stay in tune with the cultural pulse and trends.
Articles & interviews2
- BUCK and Eventbrite Reimagine Brand Identity in 10-Week Partnership
The Brand Identity’s feature, presented by Frontify, explores BUCK’s 10-week collaboration with Eventbrite to reimagine the event platform’s brand identity. The rebrand, centered on the concept of connection and discovery, introduced a new logo system called 'The Path,' expressive motion and illustration systems, and a refreshed color and type framework. The partnership emphasized in-person collaboration and emotional storytelling to reinvigorate Eventbrite’s perception beyond ticketing.
- Take five with POV Budapest: prepare to take notes as BUCK talk about their “somewhat outsider POV”
The Brand Identity interviews BUCK’s creative leaders Vincent Lammers and Camille Chu ahead of their talk at POV Budapest. They discuss BUCK’s 20-year evolution from a motion design studio to a global creative company expanding into branding, their approach to storytelling, and their perspective on staying culturally relevant. The conversation highlights BUCK’s adaptability, collaborative ethos, and excitement for sharing their 'outsider POV' at the festival.