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Prolaio Design Cases | D1S1

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Prolaio

Design work for Prolaio, collected from the studios behind it.

Design case: 1
Studio: 1
Latest work added: Oct 2024

Brand Identity 1

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The Collected Works (1)

Generative Brand Identity for Prolaio
The Collected Works developed a bold and vibrant generative identity for Prolaio, a healthcare company focused on heart disease relief. The design blends precision and humanity through a welcoming color palette and a soft yet sturdy typeface, symbolically representing the heart in a non-literal, reassuring way.
Health, Heart

Designers behind the work

Designers and creative leads credited on Prolaio projects in press coverage.

Jose Fresnedaat The Collected Works5

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Collected Works creates warm, tech-driven identity for Prolaio
The Brand Identity · Nov 19, 2024
The Collected Works designed a warm, tech-driven visual identity for Chicago-based medical company Prolaio, which focuses on wearable technology for cardiac care. The identity uses generative 3D heart forms created in Blender, a flexible colour palette, and approachable typography to subvert traditional clinical aesthetics. The result is a digital-forward, patient-centred brand that balances innovation with warmth.
The Collected Works Prolaiobranding