New Brand Identity for Phil's Finest by GanderBP&O · Nov 21, 2023
BP&O features Gander’s comprehensive rebrand of Phil’s Finest, formerly Misfit Foods. The Brooklyn agency developed a playful yet confident identity using thick black line illustrations, bold typography, and motion elements to reflect the brand’s hybrid meat-and-veg ethos. The project includes strategy, packaging, and web design, with photography by Anisha Sisodia and animation by Faye Kahn.
