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Philadelphia Art Museum Design Cases | D1S1

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Philadelphia Art Museum

Design work for Philadelphia Art Museum, collected from the studios behind it.

Design case: 1
Studio: 1
Latest work added: Oct 2025

Brand Identity 1

Design cases Designers News & interviews

Design cases by studio

Gretel (1)

Brand Identity and Digital Redesign for Philadelphia Art Museum
Gretel reimagined the Philadelphia Art Museum’s identity to reflect its renewed mission of openness and community connection. The new system blends heritage and modernity through a revived griffin emblem, custom typography, and a flexible design architecture extending across print, digital, and environmental applications.
City, Museum, Seal, Signage

Designers behind the work

Designers and creative leads credited on Philadelphia Art Museum projects in press coverage.

Ryan Bugdenat R&M6

Dylan Mulvaneyat Gretel4

Ryan Mooreat Gretel2

News & interviews

Frontify presents: How Gretel and Philadelphia Art Museum navigated change
The Brand Identity · Dec 17, 2025
The Brand Identity’s feature, presented by Frontify, explores Gretel’s rebrand of the Philadelphia Art Museum. The project modernises the institution’s identity while embracing Philadelphia’s vernacular culture, culminating in a redrawn griffin logo and custom Fairmount Serif typeface. The collaboration highlights strategic alignment, cultural immersion, and a shared ambition to make the museum more accessible and locally resonant.
GretelFrontifyGone FishingPhiladelphia Art Museumbranding