BUCK collaborated with Oracle to create a series of poster designs for the Oakland Arena that evolved into animated, loopable films. Drawing inspiration from editorial miniatures and SimCity’s micro worlds, the team crafted detailed 3D environments that showcased Oracle’s innovative spirit across industries.
The Brand Identity interviews Ross Davison, Creative & Managing Director of Fable&Co., about the studio’s 10-year milestone and its comprehensive rebrand. The refreshed identity reflects the studio’s evolution toward strategic, thoughtful creativity, featuring bold typography, a monochrome palette, and a focus on clarity and confidence. Davison discusses the challenges of rebranding their own studio, their sector specialisation, and the cultural direction shaping Fable&Co.’s next chapter.
BP&O’s feature by Thomas Barnett explores For The People’s bold rebrand of Be Equitable, formerly Cook Ross. The project replaces a dated corporate identity with an activist-inspired, human-centered brand system featuring custom typography by Tré Seals and expressive illustrations by Edward Ubiera. The new identity embodies diversity, optimism, and social justice while reflecting a collaborative learning process between client and agency.