DIA Studio created a generative identity system for the 2025 edition of Nuits Sonores, a major electronic music festival in Lyon. The project centred on a custom tool simulating fluid dynamics to translate the physical sensation of sound into motion-based visuals, anchored by the MNKY Klaus typeface and a striking neon green palette. The identity extended across digital and physical applications, becoming a cultural phenomenon embraced by festivalgoers.
DIA Studio created a pulsating, generative identity for the 2025 edition of Nuits Sonores, an electronic music festival in Lyon. The design uses a custom motion tool and the MNKY Klaus typeface to visualize sound through particle-based typography and neon green visuals. The identity extended across digital and physical touchpoints, engaging festivalgoers who adopted the color as part of the event experience.
