BP&O’s Richard Baird reviews Studio Dumbar/DEPT’s rebrand for the NN North Sea Jazz Festival, highlighting its dynamic, motion-driven identity that captures the rhythm and energy of live performance. The project uses custom-coded typography and spatial motion to create a fluid, wave-like system that reflects both sound and the festival’s coastal setting. Baird compares it to Collins’ San Francisco Symphony work, noting its structured yet expressive approach to motion branding.