New Chapter

News & interviews

• New Chapter by Paul Belford Ltd

  The Brand Identity · Jan 8, 2019

  The Brand Identity features Paul Belford Ltd’s branding work for New Chapter, a start-up offering word therapy. The identity includes a logo that forms both a book and an arrow, symbolizing progress and expression through writing.

  Paul Belford LtdNew Chapterbranding
• Logo for New Chapter by Paul Belford

  BP&O · Aug 3, 2018

  BP&O features the brand identity for New Chapter, a UK-based word therapy start-up, designed by Paul Belford Ltd. The logo cleverly combines the imagery of a book and an arrow to symbolize progress and personal growth, paired with Neue Helvetica for a modern and clear presentation. Richard Baird praises the design’s simplicity, clarity, and conceptual strength within a visually busy environment.

  Paul Belford LtdNew Chapterbranding
  Paul BelfordRichard Baird