MIRA Design Cases
3 cases across 3 studios
News & interviews
- ESTUDIO CRU Crafts Innovative Fusion Bakery Brand Without Clichés
The Brand Identity · Aug 11, 2025
The Brand Identity features ESTUDIO CRU’s branding for Mirá, a Rio de Janeiro bakery blending Japanese and Brazilian traditions. The identity avoids cultural clichés through a minimalist, research-driven approach inspired by archaeology and scientific methodology. Using the Nikkei Maru typeface and a neutral palette, the design balances ancestry and innovation to express authenticity and fusion.
- ZAINA Fuses Arabic and Latin Scripts in Mir’a Identity Using Punctuation
The Brand Identity · Jul 22, 2025
ZAINA, a Paris and Barcelona-based studio, created a bilingual identity for Mir’a, a cultural association promoting MENA artists. The design cleverly unites Arabic and Latin scripts through shared punctuation, using Forma DJR typefaces to achieve visual harmony. The project challenges traditional calligraphic norms, embracing a modern typographic approach to reflect Mir’a’s cross-cultural mission.