Mirage reimagined Mimacom’s brand from strategy to design, creating a cohesive identity that bridges people and technology. The new visual system emphasizes continuous flow, collaboration, and adaptability through a custom logotype and a vibrant, interconnected color palette.
Berlin-based studio Mirage developed a new brand identity for Swiss software company Mimacom, balancing the firm’s technological precision with a human, community-driven tone. The rebrand features a custom lowercase logotype, geometric forms, and the RB Campton typeface by Studio René Bieder to convey clarity and approachability. The project unites corporate structure with a friendly, collaborative aesthetic across digital and print applications.