UnderConsideration’s Brand New briefly highlights Koto’s new logo and identity for Mews, a software company. The post notes the project as an evolution of the brand with a focus on motion and iconography. It is categorized under the 'Noted' section, indicating a concise feature rather than a full review.
Creative studio Koto has rebranded Mews, a Netherlands-based hospitality software platform, with a bold and distinctive identity that challenges the visual conventions of enterprise tech. The new system centers on hot pink, strong typography, and a confident tone of voice to make the brand more visible and human. The project demonstrates how B2B design can be both credible and expressive.
