Koto developed a new brand identity for Mews, a hospitality management platform transforming how hotels and spaces operate. The refreshed system emphasizes impact and scalability through fluid forms, responsive typography, and bold color, positioning Mews as a confident category leader in hospitality technology.
Together partnered with Mews to rebuild its website from the ground up, repositioning the brand beyond PMS and clarifying its role as the operating system for hotels. The new site delivers a faster, more intuitive experience designed for global scalability, AI-readiness, and conversion-driven growth.
UnderConsideration’s Brand New briefly highlights Koto’s new logo and identity for Mews, a software company. The post notes the project as an evolution of the brand with a focus on motion and iconography. It is categorized under the 'Noted' section, indicating a concise feature rather than a full review.
Creative studio Koto has rebranded Mews, a Netherlands-based hospitality software platform, with a bold and distinctive identity that challenges the visual conventions of enterprise tech. The new system centers on hot pink, strong typography, and a confident tone of voice to make the brand more visible and human. The project demonstrates how B2B design can be both credible and expressive.